Effectivelogistics processesare key factorsforcompanies inthe industry today. Supply Chain Management(SCM)helps companies to increase theirprofitsandmarket share.As part of thistheBeer distributiongame arose in the early ’60s.
Today it is oneof the most popularbusiness simulationsto learn systematic thinking. TheBeerGameis widelyused in the introduction to theproblems and opportunitiesofSupply Chain Management.
Therefore, this is anew edition of thealreadywell-knownBeer distributiongameas a computer game. TheSeriousMultiplayer OnlineRole Play Game(SMORPG) helps understandingthe problemsthat can occur within the different roles ofSCM.
A dusty old board game to understand and learn how Supply Chain Management functions – digital re-experience.
Effective Logistic Processes, Supply Chain Management (SCM), Bear Distribution Game, The Serious Multiplayer Online Role Play Game (SMORPG), Digital Environment
It needs server-client model
Server is connected to a network/internet. Server technical requirements are (LAMP);
Apache Web Server
PHP Script InterpreterSource
The client requires no special software except a HTML 5-enabled Web browser on specifically win7 application
PC with currently popular standard equipment is absolutely sufficient for use. To achive full scope of functions, sound card and speakers are required
The target group of the web application are primarily students and companies who seek a depression or a training concept about SCM and logistics
Number of Players
The player is able to play from the perspective of customer, supplier and manufacturer
The other component is market which is computer controlled or controlled by the Game Master and also it guides the player
It is Multiplayer game having 4 number of players
How it works
The course of the game is linear, whereby the player himself can determine and dispose of production quantities, stocks as well as orders to other players.
It is a turn-based game. Round by round the player gets new orders, which have to be fulfilled in a certain number of rounds.
An order can, for example, demand an order quantity of 12 units after 3 rounds. The player therefore has 3 rounds to complete this order.
The production process is similar. The production time is usually one round, unless the production time is explicitly longer for a product. Therefore, one production of a product in a certain quantity can be ordered per round.
The market places orders with the supplier. The player in the role of the supplier begins with the own production of the product. If this is not enough, the player places an order with the manufacturer. Thus the supplier is at the same time also a manufacturer.
The orders are each player or market linked, so that an unambiguous allocation is possible. The manufacturer can now start production and process his orders from the supplier.
A market has, as in reality, not only one supplier. A market has 1 to X suppliers. They also have 1 to X manufacturers with whom they can place orders. For clarification Of course it is conceivable that manufacturers can supply other manufacturers with orders. In the technical literature this is called production depth.
The market places orders with suppliers.
Suppliers place orders with manufacturers.
Manufacturers produce the product and deliver it to the suppliers as soon as they are ready.
Suppliers receive products from the manufacturer and deliver them to the market.
After the game is finished, the player is provided with the statistics for his own analysis in order to be able to follow the course of the game once more.
We can conclude that Supply Chain Management (SCM) generally refers to the planning, procurement, transformation and management of all logistics tasks.
In particular, SCM focuses on the collaboration and coordination of involved partners such as suppliers, dealers, logistics service providers and customers.